SOCIAL MEDIA STRATEGY AND EXECUTION
Social media is quickly becoming the first touch point of consumers to brands and businesses. Our expertise ensures your brand is well represented, engaging with the community and has on-brand, relevant content to capture the engagement of the audience.
June 24, 2020 Social Media 0
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CAMPAIGN DETAILS
Client

HIGHBALL

Canadian Whisky Soda

DURATION

May 2019 – August 2019

SERVICES

Creative Concept

Strategy Development

Copy-writing/Advertorials

Influencer Partnerships

Custom Photography

Website

www.drinkhighball.com

LAUNCH CAMPAIGN FOR HIGHBALL WHISKY SODA

Highball Canadian Whisky Soda is a new product launch from Goodridge and Williams, the distillers and creators of the popular NUTRL Vodka Soda. What makes Highball unique is the fact that it is a refreshing, year round drink with the added benefits of having no sugar, no carbs and no preservatives, delicious and healthy.

They were inspired by the rising popularity of RTD (ready to drink) alcoholic beverage options and wanted to create a  product that resembled the popular Japanese highball.

The Hiball is a classic cocktail. It’s wildly popular in Japan’s intimate, unrushed bars. Japanese bartenders employ an expert command of techniques and absolute precision with respect for the art of the cocktail.

Our task was to help launch the product for the first time in Vancouver, BC, catering specifically to the millennial, Asian demographic to be early adopters of this drink. We planned and executed a campaign which included press releases through digital media publications, influencer partnerships and two custom photography shoots which provided lots of content for the brands social media.

SERVICES UTILIZED

Creative Strategy
Story-telling is an important aspect of marketing, this is our strength and our specialty, stemming from decades of combined experience.
Digital Advertising
Utilizing digital advertising techniques and platforms, advanced Google Analytics, SEO & SEM optimization, we know how to target online audiences effectively.
Content Creation
We design everything visually your brand needs to stand out and make a statement. Our work speaks for itself, guaranteed to be visually stunning.
Social Media Management
If you want to target a younger, world-wide audience, we can help. Instagram, Facebook, WeChat, Shopify, we do it all. Let us connect your brand effectively with online communities.
Chinese Based Marketing
Our team is predominately Chinese or have an Asian background, meaning we understand the culture and language required to effectively target this market.
Custom Photography
Our in-house photographers will brainstorm, plan, and provide custom photography work for any project. Experience include portraits, landscape, real estate, food and product photgraphy.
Trends come and go.
Diamonds are forever.
We would love to learn more about how Capture Marketing can help your business grow effectively! Please leave us a message and we will get back to you as soon as possible.